What makes us different from the other guys? We know that digital marketing doesn’t happen in a vacuum. Real life is intricately entwined with digital life. We recognize that offline influences online and vice versa.
Weird, right? Well, not really. See marketing strategies should be timeless – because people aren’t changing, technology is. That’s why we’re obsessed with looking at the “why” behind every marketing activity.
We’ve been helping business owners create cohesive and effective marketing online since 1997.
Marketing Strategy Vs Marketing Tactics
Marketing strategy is the road map. It tells us where you want to go. Marketing tactics are the vehicles we’ll use to reach our destination.
Imagine you’re taking a road trip. You’re currently in Maine in the middle of a snowstorm in January. One morning, you wake up and decide that want to go to Miami. That’s the road trip equivalent to your marketing strategy.
Once you’ve decided you want to get to Miami, you have to decide how you’ll get there. Will you take a plane, a train, or a bus? Will you hitchhike? Will you walk or ride a bike?
Deciding how you’ll get to your destination in marketing is known as choosing your marketing tactics.
When you start with a well-defined marketing strategy, your marketing dollars go further and are more effective.
We offer an exclusive three step process:
- We begin by performing an thorough intake before we get to work.
- We’ll put into place a powerful virtual marketing machine.
This powerful virtual marketing machine is nothing short of miraculous. When implemented correctly, it allows us to precisely measure your marketing results while improving conversions and sales. It’s a game changer.
- We’ll monitor and evaluate your results.
Every 6 months, we’ll meet with you to make sure we haven’t overwhelmed your business with too many new and repeat customers.
Want to learn more?