The first page of a keyword search query is the most coveted online real estate. Why? Because nine out of ten people will never move beyond the first page of a keyword search.
When you search, the search engines try to predict what you’re looking for as soon as you start typing. After typing only a few letters, algorithms for spelling, auto completion, synonyms, and query understanding jump into action.
When the search engine thinks it knows what you want, it pulls results from the 30 trillion pages in their database. The search engines don’t give you what it finds in its database randomly. Their goal is to give you the BEST information first.
Google’s ranking procedure uses over 200 closely guarded factors. Some factors that we know they use include
- the quality of the website (there are dozens of factors that determine quality.)
- the age of the domain (the older the domain name, the better
- the quality of the content
Google also uses your location, your prior searches, your Google+ history and connections to determine what results to show to you.
According to Chikta.com,
Sites listed on the first Google search results page generate 92% of all traffic from an average search. When moving from page one to two, the traffic dropped by 95%, and by 78% and 58% for the subsequent pages.
While being the number one result on a Google search results page is obviously important, these numbers show just how big of an advantage websites of this type have over any competitors listed below them.
The importance of SEO for online business is seemingly quantified by these latest statistics, which, judging by their similarity to those observed as part of the 2010 study, are not likely to change significantly in the near future.
So if you’re not on the first page of a keyword search results page, you’re missing out on MOST of the traffic. However, getting to that first page is becoming increasingly difficult.
The competition is fierce for this piece of prime online real estate, but getting there is worth it.
Before I go any further, you need to understand what you’re up against trying to get your website onto the first page of a keyword search. You’re facing incredible competition. That’s because getting to the first page of a keyword results search page is a winner take all contest. More than 9 out of 10 people never see the second page of a keyword search.
Ten years ago, getting your business to the first page of a keyword search results page was relatively simple. There was a recipe so to speak. If you followed the recipe, your business would appear on the first page of a keyword search result page. With tens of thousands of SEO professionals following the same recipe, the search engines had to find a new way to rank their results. They needed to develop a new ranking factor.
This ranking factor doesn’t play a role less competitive markets. That means the old recipes still produce great results in less competitive markets. However, in competitive categories, the old recipes no longer work due to this new ranking factor. Some experts suggest that you need a massive offline multi-media branding campaign in order to get your business to the first page of a keyword result in competitive categories.
This new ranking factor has created a seismic shift in search. The resulting tsunami is tearing apart the SEO world. SEO professionals have watched in horror, but no one knows what to do about it. You can’t stop an earthquake. You can’t outrun a tsunami. As a result, many talented SEO professionals have packed up their bags and moved on.
The problem is that no one has been able to figure out a way to influence this ranking factor… until now.
I recently stumbled upon the breakthrough discovery. Someone has found a way to successfully surf the tsunami.
When I stumbled across this revolutionary breakthrough, I could barely contain myself. I contacted the developer immediately.
Fortunately, the company founders were flattered that an internet dinosaur like me was excited by what they had developed. My web development firm is twenty years old. I’ve stayed in business this long because I’m able to recognize winning cutting edge technology.
This breakthrough is a game changer. I’m calling it Advanced Optimization Technology.
It has taken years of testing to develop this technology. The company that developed it has made a huge financial investment in development. They wanted to make sure they didn’t make this investment to have the technology quickly banned by the search engines. So they hired a Google engineer to serve as an adviser to make sure this technology is strictly white hat.
Advanced Optimization Technology gives your business an unfair online advantage. The best news of all is this technology is currently being offered at an introductory rate. This means it’s affordable for any business.
If you’re investing in PPC advertising, chances are Advanced Optimization Technology can save you thousands – perhaps tens of thousands of dollars each month.
Want to learn more?