What is Conversion Optimization
As the competition online grows fiercer by the day, more businesses are recognizing the need for their website to do more than “look pretty” for their business. That’s where Conversion Optimization services come into play. Conversion Optimization is the art and science of creating a website that achieves your business objectives.
Conversion Optimization begins with defining what you want your website to do.
Most websites are designed to be virtual brochures. It’s the easiest and least expensive type of website to build. Virtual Brochure style websites are high on aesthetics. That means they look great, but they’re like a Ferrari with no engine. They look great sitting in the driveway, but they don’t do anything other than look “pretty.”
Creating a conversion focused website begins with defining your goals. If you don’t define a goal, then you won’t know if you reached it.
Conversion focused websites use a variety of tools to accomplish the goals set for them.
Your Website as a key player in sales
When you built your first website, you probably didn’t think to ask for it to act as a 24/7/365 sales force. You probably just assumed that your website would become your sales super star.
It takes a seasoned salesperson to create a website that acts like a 24/7/365 sales super star.
If that’s your goal, then be prepared to answer a LOT of questions about your current sales cycle. You should also know your products buying cycle.
If you don’t know the answers to these questions, it’s ok. We can help you find the answers as part of the conversion optimization process.